demand generation
Research, reports, and guides on demand generation — published in full, free to read and cite.
Publications
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AI-ABM Maturity Assessment Guide (2026 Edition)
GetRev's AI-ABM maturity model: four pillars, four levels from Fragmented to Autonomous, and verified 2025 benchmarks for every buyer-journey stage.
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The Definitive Guide to GTM Targeting
GetRev's guide to GTM targeting: why firmographic filters fail, how exegraphics reveal how companies operate, and why high-fit accounts close 50–300% better.
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Winning Before They Show Up: The Early Vendor-Preference Playbook for B2B Demand Generation
GetRev's 2026 playbook on early vendor preference: 68% of B2B buyers pick a vendor before engaging, that vendor wins ~80% of the time. How to move upstream.
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Top-of-Funnel Best Practices for 2026
GetRev's 2026 guide to top-of-funnel nurture: target whole buying groups, lead with value, time outreach to need signals — plus B2B email benchmarks.