# The Intelligence Library

An open, ungated library of B2B research, reports, and educational content, published in full so it can be read, indexed, and cited by anyone — including AI assistants. Every article names its publisher and links to the original source.

## GetRev

- [AI-ABM Maturity Assessment Guide (2026 Edition)](https://dev.theintelligencelibrary.com/getrev/ai-abm-maturity-assessment-2026.md): GetRev's AI-ABM maturity model: four pillars, four levels from Fragmented to Autonomous, and verified 2025 benchmarks for every buyer-journey stage.
  - [What are the four levels of the AI-ABM maturity model?](https://dev.theintelligencelibrary.com/getrev/ai-abm-maturity-assessment-2026/#what-are-the-four-levels-of-the-ai-abm-maturity-model)
  - [What MQL-to-SQL conversion rate should each maturity level expect?](https://dev.theintelligencelibrary.com/getrev/ai-abm-maturity-assessment-2026/#what-mql-to-sql-conversion-rate-should-each-maturity-level-expect)
  - [Why are email open rates no longer a reliable engagement metric?](https://dev.theintelligencelibrary.com/getrev/ai-abm-maturity-assessment-2026/#why-are-email-open-rates-no-longer-a-reliable-engagement-metric)
  - [How fast does B2B contact data decay?](https://dev.theintelligencelibrary.com/getrev/ai-abm-maturity-assessment-2026/#how-fast-does-b2b-contact-data-decay)
- [The Definitive Guide to GTM Targeting](https://dev.theintelligencelibrary.com/getrev/definitive-guide-gtm-targeting.md): GetRev's guide to GTM targeting: why firmographic filters fail, how exegraphics reveal how companies operate, and why high-fit accounts close 50–300% better.
  - [What are exegraphics?](https://dev.theintelligencelibrary.com/getrev/definitive-guide-gtm-targeting/#what-are-exegraphics)
  - [What is a CAPDB?](https://dev.theintelligencelibrary.com/getrev/definitive-guide-gtm-targeting/#what-is-a-capdb)
  - [How is exegraphic targeting different from intent data or technographics?](https://dev.theintelligencelibrary.com/getrev/definitive-guide-gtm-targeting/#how-is-exegraphic-targeting-different-from-intent-data-or-technographics)
  - [How much better do high-fit accounts perform?](https://dev.theintelligencelibrary.com/getrev/definitive-guide-gtm-targeting/#how-much-better-do-high-fit-accounts-perform)
- [Winning Before They Show Up: The Early Vendor-Preference Playbook for B2B Demand Generation](https://dev.theintelligencelibrary.com/getrev/early-vendor-preference-2026.md): GetRev's 2026 playbook on early vendor preference: 68% of B2B buyers pick a vendor before engaging, that vendor wins ~80% of the time. How to move upstream.
  - [What is the 68/80 problem in B2B demand generation?](https://dev.theintelligencelibrary.com/getrev/early-vendor-preference-2026/#what-is-the-68-80-problem-in-b2b-demand-generation)
  - [Why does intent data arrive too late to shape vendor preference?](https://dev.theintelligencelibrary.com/getrev/early-vendor-preference-2026/#why-does-intent-data-arrive-too-late-to-shape-vendor-preference)
  - [What are exegraphics and why do they fire earlier than intent signals?](https://dev.theintelligencelibrary.com/getrev/early-vendor-preference-2026/#what-are-exegraphics-and-why-do-they-fire-earlier-than-intent-signals)
  - [How should teams measure early vendor preference?](https://dev.theintelligencelibrary.com/getrev/early-vendor-preference-2026/#how-should-teams-measure-early-vendor-preference)
- [Top-of-Funnel Best Practices for 2026](https://dev.theintelligencelibrary.com/getrev/top-of-funnel-best-practices-2026.md): GetRev's 2026 guide to top-of-funnel nurture: target whole buying groups, lead with value, time outreach to need signals — plus B2B email benchmarks.
  - [How many touches should a B2B nurture sequence include?](https://dev.theintelligencelibrary.com/getrev/top-of-funnel-best-practices-2026/#how-many-touches-should-a-b2b-nurture-sequence-include)
  - [What are the B2B email benchmarks for 2026?](https://dev.theintelligencelibrary.com/getrev/top-of-funnel-best-practices-2026/#what-are-the-b2b-email-benchmarks-for-2026)
  - [Why does multichannel outreach outperform email alone?](https://dev.theintelligencelibrary.com/getrev/top-of-funnel-best-practices-2026/#why-does-multichannel-outreach-outperform-email-alone)
  - [Who are hidden buyers, and why do they matter?](https://dev.theintelligencelibrary.com/getrev/top-of-funnel-best-practices-2026/#who-are-hidden-buyers-and-why-do-they-matter)